The 27th Shanghai Beauty Expo (Shanghai CBE) in 2023

Launch date: May 12-14, 2023

Location: Shanghai New International Expo Center (Pudong)

Shanghai CBE is the leading beauty industry trade event in the Asian region and the perfect choice for many industry professionals to explore the Chinese market and even the Asian beauty industry. The Shanghai CBE includes four major themed exhibitions - Cosmetics Exhibition, Professional Beauty Exhibition, Beauty Supply Chain Exhibition, and Innovative Technology Raw Materials Exhibition. It also collaborates with the Chengdu Beauty Expo across regions, bringing together more than ten exhibitions from multiple domestic and overseas countries to create an uninterrupted in-depth promotion and strategic layout throughout the year.

The Shanghai Beauty and Hairdressing Exhibition aims to build a comprehensive and segmented business platform for the beauty and cosmetics industry, covering both upstream and downstream industries. It brings together buyers, purchasers, and professional R&D technicians from all channels to provide one-stop services such as information exchange, trade negotiations, and industry solutions. During the same period, more than 60 professional forums and events were held, inviting authoritative experts to analyze industry development trends.

Exhibition highlights

Covering all sub categories of daily chemical products, professional beauty products, and the entire industry chain of upstream and downstream supply;

The national exhibition group and over ten thousand buyers gather here;

Professional promotion plans and media cooperation, organizing omnichannel VIP buyers;

New themed exhibition area and numerous professional forum activities explore industry development trends together;

Exhibition Scope

Cosmetics exhibition: skin care products, color makeup, facial mask, perfume, WeChat famous products, men's care, pregnancy and infant care, cosmetics, washing and personal care products

Beauty Supply Chain Exhibition: Various packaging materials, mechanical processing equipment, OEM/ODM solutions, raw materials and formulas, materials

Professional beauty exhibition: professional beauty salon skincare products and instruments, medical beauty and anti-aging products, nail and ciliary embroidery, hair styling products and tools

The exhibits are classified as CBE:

1、 Cosmetics Exhibition Distribution:

W1 Hall 1 Skincare, Personal Care, Men's Care

Hall W2 - perfume, makeup and toiletries

W3 Hall 1 Oral Care, Pregnancy and Baby Care, Home Wash

W7 Hall 1 Makeup&Beauty Tools

W8 Gallery 1 Makeup&Beauty Tools

W9 Hall One High end Personal Care

E1 Hall I skin care, facial mask, personal care

E2 Pavilion 1 European Cluster, Import Agent

E3 Hall 1 International Cluster, Import Agent, Maintenance Products

E6 Pavilion - South Korean Cluster, Asian Brands, Community E-commerce

E7 Hall - International Brand and Community E-commerce

E8 Pavilion One Day Korean Beauty Boutique

E10 Hall - International Brand

N5 Pavilion - Japanese Beauty Boutique

2、 Distribution of high-end beauty exhibitions:

E4 Hall 1 Beauty Instruments and Equipment, Professional Beauty

E5 Hall - International Nail and Eyebrow Enhancement, Skin Management, and Great Health

E11 Hall 1 Professional Beauty and Sino US Association Series Activities

3、 Beauty Supply Chain

W4 Hall 1 Packaging

W5 Hall 1 Packaging

W10 Pavilion - Innovative Packaging

N1 Hall 1 OEM/ODM

N2 Pavilion - OEM/ODM, International Cluster

N3 Pavilion High Point Makeup OEM&Packaging

N4 Hall 1 Mechanical Equipment

N7 Pavilion 1 IP Authorized Beauty Manufacturing

4、 Innovative Technology Raw Materials Exhibition

N6 Hall - Innovative Technology Raw Materials

Audience classification

Cosmetics wholesalers, agents, and retailers from all over China;

Procurement personnel from 100000 domestic cosmetics specialty stores, chain stores, comprehensive stores for pregnant, baby and child products, and pharmaceutical (makeup) stores;

Procurement decision-makers in large supermarkets and department stores;

Manufacturers, R&D personnel, and brand owners of cosmetics;

A professional purchaser of packaging materials, production machinery, and raw materials;

Beauty salons, high-end beauty institutions, importers and agents of professional beauty products, micro e-commerce and beauty training institutions, etc;

Cosmetics industry associations, industry media, mass media, and self media.